A higher bid : how to transform special event fundraising with strategic benefit auctions / / Kathy Kingston

• Autore: Kingston Kathy
• Pubblicazione: Hoboken, New Jersey : , : Wiley, , 2015; ©2015
• Edizione: 1st edition
• Descrizione fisica: 1 online resource (255 pages)
• Disciplina: 658.15224
• Soggetto topico: Benefit auctions; Fund raising; Special events - Planning
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Machine generated contents note: Introduction Chapter 1. The Shift: Event Transaction to Philanthropic Transformation Chapter 2. Bid High and Prosper: Are Auctions Right For You? Chapter 3. Energize and Empower Your Board and Team Chapter 4. Make Your Auctioneer Your Quarterback Chapter 5. Attract The Right People First Chapter 6. Procure Incredible Auction Items Chapter 7. Make Your Show Flow Chapter 8. Communicate Donor Impact Chapter 9. Leverage New Technology Chapter 10. Optimize Silent Auctions For Loud Results Chapter 11. Maximize the True Worth of Your Live Auction Chapter 12. Ignite Generosity With Fund A Need Special Appeals Chapter 13. Add Strategic Income Streams and Fun Chapter 14. Keep the Money Flowing References .
• Sommario/riassunto: Transform fundraising events into long-term revenue with expert auction advice A Higher Bid is the nonprofit school and organization guide to planning and executing more exciting, more lucrative special event fundraisers. In this book, award-winning consultant, fundraiser, speaker, and professional auctioneer Kathy Kingston shares her proprietary and proven approaches to audience development, board empowerment, leadership succession, guest cultivation and engagement, and donor development. You'll learn how live auctions, special appeals, innovative icebreakers, silent auctions, and new technologies can help increase revenue, and how to execute these events in a way that translates to a stronger donor base for long-term giving. Kingston describes how to match the guest list and catalog for better results, and reveals the strategies professional auctioneers use to curate the right auction items and discover the right people to generate optimum revenue and engage donors. This book offers a fresh approach to fundraising, showing you how charity benefit auctions can be made a centerpiece of fundraising special events to drive both short- and long-term fundraising goals while providing a fun and inspiring opportunity to generate awareness and keep supporters excited about the mission. Using Kingston's proven framework, you'll learn effective ways to: Strategically increase high-profit revenue streams Increase your organization's donor base Empower the board toward efficiency and productivity Engage supporters more deeply and keep them invested Donors are the lifeblood of any nonprofit organization, and sustainable revenue depends upon their high engagement and willingness to give. Well-executed benefit and charity auctions have proven to be effective fundraisers for nonprofits, associations, and schools of all types, and A Higher Bid is the expert guide to optimizing these special events for maximum impact.
• Titolo autorizzato: A higher bid
• ISBN: 1-119-15480-4; 1-119-01788-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910829928603321
• Lo trovi qui: Univ. Federico II
• Serie: AFP fund development series.