Communicating strategy / / Phil Jones
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| Autore: |
Jones Phil
|
| Titolo: |
Communicating strategy / / Phil Jones
|
| Pubblicazione: | Aldershot ; ; Burlington, VT, : Gower, c2008 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (199 p.) |
| Disciplina: | 658.45 |
| Soggetto topico: | Communication in management |
| Strategic planning | |
| Leadership | |
| Employee motivation | |
| Note generali: | "A Gower Book"--cover. |
| First published 2008 by Gower Publishing. | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover; Contents; List of Figures; List of Tables; Preface; Chapter 1 They Don't Get the Strategy; Chapter 2 Ten Heresies; Chapter 3 Communicate What, to Whom and Why?; Chapter 4 Understanding and Motivating Change; Chapter 5 What's in it for...?; Chapter 6 Developing the Story of the Strategy; Chapter 7 Let Me Tell You a Story; Chapter 8 The Aligned Management Team; Chapter 9 The Handcuffed Organization; Chapter 10 Developing Your Communcations Strategy and Plan; Chapter 11 Final Thoughts; Appendix: The Channels: Communicating the Message; Index |
| Sommario/riassunto: | Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes.It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent strategy message. |
| Titolo autorizzato: | Communicating strategy |
| ISBN: | 1-351-95026-6 |
| 1-315-25984-2 | |
| 1-281-20802-7 | |
| 9786611208028 | |
| 0-7546-8288-9 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910821136703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |