Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice / / edited by Betteke van Ruler, Dejan Vercic
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| Titolo: |
Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice / / edited by Betteke van Ruler, Dejan Vercic
|
| Pubblicazione: | Berlin ; ; New York, : Mouton de Grouter, c2004 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (516 p.) |
| Disciplina: | 659.2/094 |
| Soggetto topico: | Public relations |
| Public relations - Europe | |
| Classificazione: | AP 17420 |
| Altri autori: |
RulerBetteke van <1948->
VercicDejan
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Frontmatter -- Table of contents -- Chapter 1. Overview of public relations and communication management in Europe -- Chapter 2. Austria -- Chapter 3. Belgium -- Intermezzo. A constructivistic approach to public relations -- Chapter 4. Bosnia-Herzegovina -- Chapter 5. Bulgaria -- Chapter 6. Croatia -- Chapter 7. Estonia -- Chapter 8. Finland -- Intermezzo. The reflective paradigm of public relations -- Chapter 9. France -- Chapter 10. Germany -- Chapter 11. Greece -- Chapter 12. Hungary -- Chapter 13. Ireland -- Intermezzo. The transitional approach to public relations -- Chapter 14. Italy -- Chapter 15. Malta -- Chapter 16. The Netherlands -- Chapter 17. Norway -- Chapter 18. Poland -- Intermezzo. The public sphere as central concept of public relations -- Chapter 19. Portugal -- Chapter 20. Russia -- Chapter 21. Serbia and Montenegro (The Federal Republic of Yugoslavia) -- Chapter 22. Slovakia -- Chapter 23. Slovenia -- Intermezzo. Civil society and public relations -- Chapter 24. Spain -- Chapter 25. Sweden -- Chapter 26. Switzerland -- Chapter 27. Turkey -- Intermezzo. Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations -- Chapter 28. United Kingdom -- Chapter 29. New perspectives of public relations in Europe -- Backmatter |
| Sommario/riassunto: | The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. |
| Titolo autorizzato: | Public relations and communication management in Europe |
| ISBN: | 3-11-017612-2 |
| 1-282-19375-9 | |
| 9786612193750 | |
| 3-11-019719-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910821110603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Mouton Reader