Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy

• Pubblicazione: London ; ; New York : , : Routledge, , 2013
• Descrizione fisica: 1 online resource (344 p.)
• Disciplina: 658.8/4; 658.84; 658.87
• Soggetto topico: Marketing channels; Retail trade
• Altri autori: PellegriniLuca ReddySrinivas K
• Note generali: Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution.
• Sommario/riassunto: Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distribut
• Titolo autorizzato: Retail and marketing channels
• ISBN: 1-136-24572-3; 1-283-64372-3; 0-203-10365-3; 1-136-24573-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910816531503321
• Lo trovi qui: Univ. Federico II
• Serie: Routledge Library Editions: Retailing and Distribution