Best practices in marketing with email newsletters : for marketers and publishers / / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland
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| Titolo: |
Best practices in marketing with email newsletters : for marketers and publishers / / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland
|
| Pubblicazione: | Portsmouth, R.I., : MarketingSherpa, Inc., 2002 |
| Descrizione fisica: | 194 p. : ill |
| Soggetto topico: | Internet marketing |
| Electronic mail systems | |
| Altri autori: |
YudkinMarcia
GutzmanAlexis D
HollandAnne
|
| Nota di contenuto: | pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide. |
| Titolo autorizzato: | Best practices in marketing with email newsletters |
| ISBN: | 1-932353-01-1 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910816259903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |