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Titolo: | Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman |
Pubblicazione: | [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 |
Descrizione fisica: | 1 online resource (161 pages) |
Disciplina: | 658.8343 |
Soggetto topico: | Brand choice |
Persona (resp. second.): | FetscherinMarc |
VeloutsouCleopatra | |
GuzmanFrancisco | |
Nota di contenuto: | Cover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a multidimensional construct -- Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards brand failure -- Exploring the antecedents and outcomes of destination brand love -- Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification -- Is brand love materialistic? -- What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer-brand relationship -- "Fight or flight": coping responses to brand hate. |
Titolo autorizzato: | Consumer brand relationships |
ISBN: | 1-80117-747-3 |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910813192503321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |