Best practices for graphic designers, grids and page layouts [[electronic resource] ] : an essential guide for understanding and applying page design principles / / Amy Graver and Ben Jura

• Autore: Graver Amy
• Pubblicazione: Beverly, : Rockport Publishers, 2012
• Edizione: 1st edition
• Descrizione fisica: 1 online resource (193 p.)
• Disciplina: 741.6
• Soggetto topico: Graphic art - Technique
• Altri autori: JuraBen
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di contenuto: Cover -- Title Page -- CONTENTS -- INTRODUCTION -- Vignelli Associates: Approach to Grid-based Design -- ELEMENTS OF A GRID SYSTEM: An Overview -- Oikos Associati: Turning the Grid into a Focal Point -- BASIC STRUCTURES: Single-Column/Manuscript Grids -- Multicolumn Grids -- Modular Grids -- Hierarchical Grids -- Baseline Grids -- Compound Grids -- UPPERCASE Magazine: Multicolumn Flexibility -- BEHIND THE GRID: An Overview -- Type & -- Column Widths -- HOW Magazine: Designing for Designers -- Type & -- Vertical Increments -- Type & -- Balance in Columns -- The Golden Section -- Lucid Design: The Twelve-Column Grid & -- Website Design -- HIERARCHY/ORGANIZATION OF INFORMATION: An Overview -- Organizing the Content Scale & -- Impact -- Typographic Techniques Can Impact Flow -- Negative Space As a Map -- Using Relative Position to Establish Importance -- Color Can Bring Content Forward, or Push It Back -- Brandon Bird Design: Grids on Display -- Elements: A Modular System to Ease Line Extension -- The Official Manufacturing Company: Divisions in Space Form Content Areas -- PAGE STRUCTURE: An Overview -- Size & -- Shape of the Page -- Page Margins -- Caserta Design: Layout That Evokes an Emotional Response -- Live Area: Page Size -- Symmetry & -- Composition -- Folds & -- Relationship of Content Across Pages -- Production Considerations -- UnderConsideration: Grouping with Grids -- CONTENT STRUCTURE: An Overview -- Development of Read/Progression of Info -- Grouping Information -- Rhythm & -- Flow -- Pacing -- Memo Productions: Content Is King -- Alexander Isley, Inc.: Illustration Grouped with Text -- Here Design: Illustrations Add Flavor to Layouts -- RELATIONSHIP OF DESIGN COMPONENTS: An Overview -- How Text & -- Image Can Be Separated -- How Text & -- Image Can Be Unified -- Space -- Scale. ; 804: Spatial Flexibility -- WIRED Magazine: Design Fidelity Across Platforms -- TYPE AS IMAGE: An Overview -- Hand Lettering & -- Illustrative Typography -- Caption Treatment -- Pull Quotes -- Folios & -- Wayfinding -- Matador: Layout with a Typographic Focus -- COLOR: An Overview -- Color As a Unifying Element -- Color As an Organizational Tool -- AdamsMorioka: For the Love of Color -- BREAKING THE RULES: An Overview -- Grid Deconstruction -- Optical Composition -- Organic Design -- Modern Dog: Design Organically But Think Rationally -- ABOUT THE AUTHORS.
• Sommario/riassunto: " This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way"--
• Titolo autorizzato: Best practices for graphic designers, grids and page layouts
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910811504903321
• Lo trovi qui: Univ. Federico II