Research paradigms, television, and social behavior [[electronic resource] /] / Joy Keiko Asamen, Gordon L. Berry, editors

• Pubblicazione: Thousand Oaks, : SAGE, c1998
• Descrizione fisica: 1 online resource (x, 430 p.) : ill
• Disciplina: 302.2345
• Soggetto topico: Television broadcasting - Social aspects; Television - Psychological aspects; Television and families - Research; Television and teenagers - Research; Television and children - Research
• Altri autori: AsamenJoy Keiko <1953-> BerryGordon L
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover; Contents; Preface; Introduction; Research Paradigms, Television, and Social Behavior: The Complexities of Studying a Complex Medium; Television Research: Past Problems and Present Issues; Part I - Quantitative Research Paradigms in the Study of Television; Chapter 1 - Major Paradigms and Issues in Television Research: Field of Dreams, World of Realities; Chapter 2 - Designing Experiments on Television and Social Behavior: Developmental Perspectives; Chapter 3 - Quasi-Experimental Research on Television and Behavior: Natural and Field Experiments ; Chapter 4 - Class, Communication, and the Black Self: A Theory OutlinePart II - Qualitative Research Paradigms in the Study of Television; Chapter 5 - Qualitative Approaches to the Study of the Media: Theory and Methods of Hermeneutic Empiricism; Chapter 6 - Taking the Interpretive Turn: Qualitative Research of Television and Other Electronic Media; Part III - The Integration of Quantitative and Qualitative Research Paradigms in the Study of Television; Chapter 7 - The Analysis of Television Content ; Chapter 8 - Intersection of Instructional Television and Computer-Assisted Instruction: Implications for Research ParadigmsChapter 9 - Barney & Friends as Entertainment and Education: Evaluating the Quality and Effectiveness of a Television Series for Preschool Children; Chapter 10 - Studying Television Violence: A Research Agenda for the 21st Century; Epilogue; Research Paradigms, Television, and Social Behavior: A Scientist's Contribution to Initiating Social Change; Index; About the Authors
• Sommario/riassunto: This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.
• Titolo autorizzato: Research paradigms, television, and social behavior
• ISBN: 1-4833-2820-1; 1-4522-5026-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910791728303321
• Lo trovi qui: Univ. Federico II