The candidate [[electronic resource] ] : what it takes to win-- and hold-- the White House / / Samuel L. Popkin

• Autore: Popkin Samuel L
• Pubblicazione: New York, : Oxford University Press, 2012
• Descrizione fisica: 1 online resource (361 p.)
• Disciplina: 324.973
• Soggetto topico: Presidents - United States - Election - History; Presidential candidates - United States - History; Presidential candidates - United States
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Campaign juggling -- Planning for chaos -- Challengers: Senator Clinton in 2008 -- Challenger case study: the search for the experienced virgin -- Incumbents: regicide or more of the same -- Incumbent case study: President Bush in 1992 -- Seven successor lapdogs or leaders -- Successor case study: Vice-President Al Gore in 2000 -- Teams that work -- Conclusion: is this any way to pick a president?.
• Sommario/riassunto: There are two winners in every presidential election campaign: The inevitable winner when it begins--such as Rudy Guliani or Hillary Clinton in 2008--and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them.While plenty of political insiders have written about specific campaigns, only Popkin--drawing on a lifetime of presidential campaign experience and extensive research--analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Why doesn't practice make perfect? Why is experie
• Titolo autorizzato: The candidate
• ISBN: 1-280-59285-0; 9786613622686; 0-19-992208-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910790284803321
• Lo trovi qui: Univ. Federico II