Mindmapping China : language, discourse and advertising in China / / Jeanne Boden ; cover design, David Hyde ; cover photograph, Jeanne Boden ; book design, David Hyde ; photography, Jeanne Boden
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| Autore: |
Boden Jeanne
|
| Titolo: |
Mindmapping China : language, discourse and advertising in China / / Jeanne Boden ; cover design, David Hyde ; cover photograph, Jeanne Boden ; book design, David Hyde ; photography, Jeanne Boden
|
| Pubblicazione: | Brussels, Belgium : , : Academic and Scientific Publishers, , 2010 |
| ©2010 | |
| Descrizione fisica: | 1 online resource (228 p.) |
| Disciplina: | 495.1 |
| Soggetto topico: | Language and culture - China |
| Chinese language - Social aspects | |
| Chinese language - Political aspects | |
| Intercultural communication | |
| Advertising - China | |
| Altri autori: |
HydeDavid
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | ""Front ""; ""Contents""; ""Acknowledgements""; ""Introduction:""; ""Chapter 1""; ""Chapter 2""; ""Chapter 3""; ""Chapter 4""; ""Chapter 5""; ""Chapter 6""; ""Chapter 7""; ""Chapter 8""; ""Epilogue""; ""Bibliography""; ""Index"" |
| Titolo autorizzato: | Mindmapping China |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910788942203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |