Challenging business relationships [[electronic resource] /] / guest editors Per Vagn Freytag and Thomas Ritter

• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2007
• Descrizione fisica: 1 online resource (59 p.)
• Disciplina: 658.8
• Soggetto topico: Industrial marketing; Marketing
• Altri autori: FreytagPer Vagn RitterThomas
• Note generali: Description based upon print version of record.
• Nota di contenuto: Cover; Contents; Guest editorial; Writer's block: failures of the neurological network and comparisons with business networks; Buyer-seller relationship development episodes: theories and methods; Net social capital processes; Supply network initiatives - a means to reorganise the supply base?; Sourcing from outside - six managerial challenges; A framework for analyzing relationship governance; Executive summary and implications for managers and executives
• Sommario/riassunto: The guest editors, Per Vagn Freytag and Thomas Ritter have collated a set of papers which focus specifically on business to business relationships. Though they admit there is already existing literature on the topic, they found that there are still many "white spots" on the relationship map. Therefore the purpose of this special issue is to shed some additional light on business relationships. The first paper, by Michael Cunningham makes a comparison between neurological networks and business networks; and he relates this to the notion of writer's block. Schurr's contribution deals with the b
• Titolo autorizzato: Challenging business relationships
• ISBN: 1-280-84758-1; 9786610847587; 1-84663-425-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910783909403321
• Lo trovi qui: Univ. Federico II