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Renewing Unilever [[electronic resource] ] : transformation and tradition / / Geoffrey Jones



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Autore: Jones Geoffrey <1952-> Visualizza persona
Titolo: Renewing Unilever [[electronic resource] ] : transformation and tradition / / Geoffrey Jones Visualizza cluster
Pubblicazione: Oxford ; ; New York, : Oxford University Press, 2005
Descrizione fisica: 1 online resource (490 p.)
Disciplina: 338.8809
Soggetto topico: International business enterprises - Management
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references (p. 416-423) and index.
Nota di contenuto: Contents; List of Plates; List of Illustrations; List of Figures; List of Tables; Introduction; Part I: Strategy and Performance; Part II: Dynamics and Routines; Epilogue; Appendix 1 The Special Committee and its Successors; Appendix 2 Unilever and its Major International Competitors; Notes; Bibliography; Index
Sommario/riassunto: Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the
Titolo autorizzato: Renewing Unilever  Visualizza cluster
ISBN: 1-383-04126-1
1-281-34589-X
9786611345891
0-19-155638-6
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910782599603321
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