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Fashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023 / / edited by Nadzeya Sabatini, Teresa Sádaba, Alessandro Tosi, Veronica Neri, Lorenzo Cantoni



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Titolo: Fashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023 / / edited by Nadzeya Sabatini, Teresa Sádaba, Alessandro Tosi, Veronica Neri, Lorenzo Cantoni Visualizza cluster
Pubblicazione: Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023
Edizione: 1st ed. 2023.
Descrizione fisica: 1 online resource (XI, 317 p. 34 illus., 24 illus. in color.)
Disciplina: 658.8
Soggetto topico: Marketing
Communication
Business information services
Media and Communication
IT in Business
Persona (resp. second.): SabatiniNadzeya
SádabaTeresa
TosiAlessandro
NeriVeronica
CantoniLorenzo
Sommario/riassunto: This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.
Titolo autorizzato: Fashion Communication in the Digital Age  Visualizza cluster
ISBN: 3-031-38541-1
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910735996403321
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Serie: Springer Proceedings in Business and Economics, . 2198-7254