Lincoln, Inc [[electronic resource] ] : selling the sixteenth president in contemporary America / / Jackie Hogan

• Autore: Hogan Jackie <1967->
• Pubblicazione: Lanham, MD, : Rowman & Littlefield Publishers, 2011
• Descrizione fisica: 1 online resource (356 p.)
• Disciplina: 973.7092
• Soggetto topico: Public opinion - United States; Market segmentation - United States
• Soggetto genere / forma: Electronic books.
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Acknowledgments; Chapter 1: Lincoln, Inc.: Selling the Sixteenth President; Chapter 2: Mr. Lincoln's Coattails: Marketing, Memorabilia, and Presidential Tourism; Chapter 3: Packaging the President: Lincoln Biographies; Chapter 4: Telling Fictions: Lincoln in Literature, Television, and Film; Chapter 5: What Would Lincoln Do? The Sixteenth President in Twenty-First-Century Politics; Chapter 6: A Is for Abe: Teaching Lincoln; Chapter 7: Lincoln under Glass: The Great Emancipator in American Museums; Chapter 8: Selling Lincoln: Who Do We Think We Are?; Notes; Bibliography; About the Author
• Sommario/riassunto: <span><span style=""padding:0pt 0pt 0pt 0pt;""><span style=""font-style:italic;"">Lincoln, Inc.</span><span> is an engaging examination of the uses and abuses of the sixteenth president's image in America today. Whether in political campaigns, blockbuster films, school pageants, or soft drink advertisements, the use of the Lincoln image reveals who we think we are as a nation, and who we wish we could be.</span></span></span>
• Titolo autorizzato: Lincoln, Inc
• ISBN: 9781442209565; 1442209569
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910461418203321
• Lo trovi qui: Univ. Federico II