Economic Perspectives on Craft Beer [[electronic resource] ] : A Revolution in the Global Beer Industry / / edited by Christian Garavaglia, Johan Swinnen

• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018
• Edizione: 1st ed. 2018.
• Descrizione fisica: 1 online resource (XXXIII, 494 p. 82 illus., 30 illus. in color.)
• Disciplina: 338.1
• Soggetto topico: Agricultural economics; Industrial organization; Entrepreneurship; Economic policy; Economic history; Agricultural Economics; Industrial Organization; R & D/Technology Policy; Economic History
• Persona (resp. second.): GaravagliaChristian; SwinnenJohan
• Nota di bibliografia: Includes bibliographical references and index.
• Sommario/riassunto: This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
• Titolo autorizzato: Economic Perspectives on Craft Beer
• ISBN: 3-319-58235-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910299659103321
• Lo trovi qui: Univ. Federico II