The business of events management / / edited by John Beech, Sebastian Kaiser and Robert Kaspar

• Pubblicazione: Harlow, United Kingdom : , : Pearson, , 2014
• Descrizione fisica: 1 online resource (xxii, 393 pages.)
• Soggetto topico: Special events - Planning; Special events - Management
• Persona (resp. second.): BeechJohn G. <1947->; KaiserSebastian; KasparRobert
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover -- Cover2 -- Half title page -- Title page -- Brief contents -- Contents -- Case studies -- Preface -- Acknowledgements -- About the authors -- Abbreviations -- Chapter 1: Events management - an introduction: John Beech -- Learning outcomes -- Overview -- Introduction -- The scope of events management -- The rationale and format of this book -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Part 1: The events management context -- Chapter 2: The dimensions of events management: Robert Kaspar -- Learning outcomes -- Overview -- Introduction to event dimensions - the old school approach -- New perspectives of event dimensions - the new school approach -- Event strategy success factors -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 3: Theories and models in events management: Sebastian Kaiser -- Learning outcomes -- Overview -- Introduction -- Events management as an academic field -- Theories in events management -- Events management as a profession -- Events management models -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 4: The business of sports and cultural events: Gernot Wolfram and Sebastian Kaiser -- Learning outcomes -- Overview -- Introduction -- Common features of sports and cultural events -- Arts management and cultural events -- Sport management and sports events -- The business models: similarities and differences -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 5: The business of corporate events: Rob Davidson -- Learning outcomes -- Overview -- Types of corporate events -- Stakeholders in the corporate events sector -- Trends in corporate events -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography. ; Part 2: Business functions applied to events -- Chapter 6: Managing people and the role of volunteers: Terri Byers and Samantha Gorse -- Learning outcomes -- Overview -- Understanding organisations -- Change -- Event industry context: managing sustainability -- Strategy -- Motivation -- Strategies and techniques for managing people -- Tips for success in managing people -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 7: Marketing and destination branding: Martina Lettner and Rick Burton -- Learning outcomes -- Overview -- Theoretical background -- Implementation experience -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 8: Financing events: Martin Schnitzer -- Learning outcomes -- Overview -- Introduction -- Features unique to events and their impact on event financing -- Introducing a frame for financing events -- Revenues and expenses of an event -- Techniques applied to financial operations -- Critical success factors for financing events -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 9: Event planning and strategy: Scott McRoberts, with additions from Chris Charlebois and Clay Melnike -- Learning outcomes -- Overview -- Understanding the event market place -- Understanding motivation -- Determining the viability of your event -- The event planning process -- Appraising a strategic plan and auditing the planning process -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Appendix A: Self- assessmenttool -- Part 3: Management issues specific to the events sector -- Chapter 10: Sustainable events management: Cheryl Mallen and Chris Chard -- Learning outcomes -- Overview -- Introduction to sustainability -- Defining sustainability for events management. ; Resource-based theory and sustainability in events management -- Behavioural-based theory and sustainability in events management -- Sustainable citizenship in events management -- Measuring sustainability -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 11: Events, the law and risk management: Dominik Kocholl -- Learning outcomes -- Overview -- Introduction and disclaimer -- Event risk management -- Legal-based risk management - limiting liability -- The law and event law -- Legal liability - some details -- Insurance -- Labour law -- Data protection, personality rights and security -- Intellectual property and broadcast contracts -- Sports law and the Olympic Games -- Sponsorship contracts -- International business -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 12: Event operations and project management: Martin Egger and Helmut Lux -- Learning outcomes -- Overview -- Why use project management (when organising an event)? -- Who and what basics: explanation of terminology -- Project: event -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 13: Events and new media technologies: Lukas Rössler -- Learning outcomes -- Overview -- Introduction -- Events 2.0 - the convergent combination of offline events with the online world -- Seven pillars between the poles of offline events and new media technologies -- Interactive new media tools for events management -- Mobile tools for smart phones and tablets -- Apps -- Mobile augmented reality -- Bluetooth marketing -- New interactive ways of event staging - Events 2.0 -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 14: The event life cycle: Robert Kaspar -- Learning outcomes -- Overview -- Introduction. ; The event as product - the product life cycle -- The destination as product - the destination life cycle -- The event life cycle -- Formation -- Destination brand and destination image -- Growth -- From the formation of the organising committee (OC) to the event branding strategy -- Staging -- Future development -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 15: The role of sports and event venues: Louise Bielzer -- Learning outcomes -- Overview -- Historic development of sports and event venues -- Sports and event venues in a complex environment: four dimensions and their interdependencies -- Key issues in planning and designing a sports or event venue -- Architectural competition and the bidding process -- Financing of a sports or event venue -- Ownership structures and operational concept for a sports or event venue -- Conclusion: key success factors in planning and managing sports and event venues -- General discussion questions -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 16: Economic impact evaluation of events: Norbert Schütte -- Learning outcomes -- Overview -- Introduction -- Basic definitions and problems -- Methodological approaches -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 17: Events management and the hospitality industry: Stefan Walzel -- Learning outcomes -- Overview -- Introduction -- Corporate hospitality as a business-to-business communication tool -- Sport hospitality industry -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 18: Creating and designing events: Hilary S. Carty -- Learning outcomes -- Overview -- Introduction -- The impetus for an event -- The creative lens -- The design lens -- Conclusion -- Guided reading -- Recommended websites. ; Key words -- Bibliography -- Chapter 19: Events in public spaces: Gernot Wolfram and Claire Burnill -- Learning outcomes -- Overview -- What do we mean by 'space'? -- Conventional barriers to cultural events -- The democratic nature of public spaces -- Public space: living museum, gallery and stage -- Event planning in the public sphere -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 20: Events as sponsorship investment: Ariane Bagusat -- Learning outcomes -- Overview -- Introduction -- Defining sponsorships and events as a sponsorship investment -- Development and growth of sponsorship -- Advantages to sponsor and event organiser -- Event sponsorship acquisition and management -- What makes a sponsorship investment successful? -- Risks of sponsorship investment -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Part 4: Conclusions -- Chapter 21: Trends in events management: Andreas Reiter -- Learning outcomes -- Overview -- Introduction -- Trends and issues in sport events -- Trends and issues in culture -- Outlook on the meeting industry -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Glossary -- Index.
• Sommario/riassunto: The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. This book will enable you to: Manage the financial aspects of events management Understand the impact of events on built and natural environments Explain the role of volunteers in an event and understand the challenges that managing them involves Understand the key issues in planning and designing a venue. Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.--
• Titolo autorizzato: The business of events management
• ISBN: 1-78764-228-3; 0-273-75864-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910151655503321
• Lo trovi qui: Univ. Federico II