How to measure and manage your corporate reputation [[electronic resource] /] / Terry Hannington
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| Autore: |
Hannington Terry
|
| Titolo: |
How to measure and manage your corporate reputation [[electronic resource] /] / Terry Hannington
|
| Pubblicazione: | Aldershot, England ; ; Burlington, VT, : Gower, c2004 |
| Descrizione fisica: | 1 online resource (110 p.) |
| Disciplina: | 659.2 |
| Soggetto topico: | Corporate image |
| Brand name products - Management | |
| Corporations - Public relations | |
| Note generali: | Includes index. |
| Nota di contenuto: | Cover; Contents; List of figures; 1. Introduction; 2. What is the Difference Between a Brand and a Reputation?; 3. How is a Corporate Reputation Built Over Time?; 4. 360o Mapping of Stakeholder Influence; 5. Building Executive Commitment to Measure your Reputation and the Key Role of Communications; 6. Researching your Organisation's Reputation; 7. The Results of your Research; 8. Building and Implementing the Plan; 9. Managing the Industry Analysts; 10. A Case in Point; 11. The Time to Take Action; Index |
| Sommario/riassunto: | The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all |
| Titolo autorizzato: | How to measure and manage your corporate reputation |
| ISBN: | 1-315-58722-X |
| 1-317-12067-1 | |
| 1-317-12066-3 | |
| 1-281-09817-5 | |
| 9786611098179 | |
| 0-7546-8297-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910820560103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |