Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention / / Lisa K. Gundry, Jill R. Kickul

• Autore: Gundry Lisa K. <1958->
• Pubblicazione: Thousand Oaks, CA, : Sage Publications, c2007
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (xix, 401 p.) : ill
• Disciplina: 658.421
• Soggetto topico: Strategic planning; Entrepreneurship; Small business - Management
• Altri autori: KickulJill R
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover; Contents; Foreword; Introduction; PART I: Entrepreneurial Strategies for the Emerging Venture; 1 - Entrepreneurship and Strategy; 2 - Strategies for Opportunity Identification; 3 - Strategies for Evaluating Opportunities; 4 - Developing New Venture Strategy; 5 - Market Entry; PART II: Entrepreneurial Strategies for the Growing Venture; 6 - Financial Resource Capabilities; 7 - The Evolving Management Team; 8 - Building Networks and Strategic Alliances; PART III: Entrepreneurial Strategies for Sustaining Growth in the Established Venture ; 9 - Innovative Strategies for Entrepreneurial Growth10 - Strategies for the Growing Venture; 11 - Beyond the Strategic Entrepreneurial Model; Index; About the Authors
• Sommario/riassunto: 'Entrepreneurship Strategy' presents a framework for strategy in entrepreneurial organisations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures.
• Titolo autorizzato: Entrepreneurship strategy
• ISBN: 1-4833-1685-8; 1-322-30658-3; 1-4522-6244-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910812604103321
• Lo trovi qui: Univ. Federico II