Global trends and challenges in services [[electronic resource] /] / guest editors: Marianna Sigala and Evangelos Christou

• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2006
• Descrizione fisica: 1 online resource (97 p.)
• Soggetto topico: Marketing; Service industries
• Altri autori: SigalaMarianna ChristouEvangelos
• Note generali: Description based upon print version of record.
• Nota di contenuto: Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Global trends and challenges in services; Student satisfaction and quality of service in Italian universities; The importance of service quality in bank selection for mortgage loans; Bank service quality: evidence from five Balkan countries; Mass customisation implementation models and customer value in mobile phones services; Investigating the impact of business-process-competent information systems (ISs) on business performance; Book review
• Sommario/riassunto: The objective of this e-book is to identify the emerging trends and challenges that face businesses within the service sector, as well as examine and discuss ways by which service firms try to address the former. Overall, three papers are focusing on the important issue of service quality and its different dimensions and implications (e.g. cross-cultural understanding, experiences, relations and emotional issues), while two papers concentrate on the exploitation of information and communication technologies and their role in enhancing business performance through the creation of personal servi
• Titolo autorizzato: Global trends and challenges in services
• ISBN: 1-280-70594-9; 9786610705948; 1-84663-057-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910784021103321
• Lo trovi qui: Univ. Federico II