What were they thinking? [[electronic resource] ] : crisis communication : the good, the bad, and the totally clueless / / Steve Adubato

• Autore: Adubato Steve
• Pubblicazione: New Brunswick, N.J., : Rutgers University Press, c2008
• Descrizione fisica: 1 online resource (263 p.)
• Disciplina: 658.4/056
• Soggetto topico: Crisis management - United States; Public relations - United States; Communication
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Frontmatter -- CONTENTS -- ACKNOWLEDGMENTS -- Introduction -- Johnson & Johnson’s Tylenol Scare. GETTING IT RIGHT -- The Exxon Valdez Oil Tanker Spill. THE INVISIBLE AND CLUELESS CEO -- The New York Knicks. KNOW WHEN TO FOLD ’EM -- Chaos in a West Virginia Coal Mine. “THEY’RE ALIVE!” -- The Church’s Pedophilia Scandal. SKELETONS IN THE CLOSET -- Dick Cheney. MISFIRING UNDER PRESSURE -- The Glen Ridge Rape Case. “STAND BY OUR BOYS” -- The Death of Pat Tillman. THE COVER-UP IS ALWAYS WORSE -- Rudy Giuliani. A TALE OF TWO LEADERS -- Christie Whitman and the EPA. COMING CLEAN ON GROUND ZERO -- Prudential’s Terror Threat. THE “ROCK” GETS IT RIGHT -- Virginia Tech. A DEADLY DELAY? -- Don Imus. “I CAN’T GET ANYWHERE WITH YOU PEOPLE” -- Jon Corzine. GETTING IT RIGHT...AND GETTING IT WRONG -- Jet Blue Airways. A LATE-NIGHT DISASTER -- The O’Reilly “Factor”. KNOWING WHEN TO SHUT UP -- Taco Bell’s E. Coli Scare. WHEN GOOD INTENTIONS AREN’T ENOUGH -- The New York Times. COVERING UP FOR JAYSON BLAIR -- The Duke “Rape” Case. A RUSH TO INJUSTICE -- Alberto Gonzales. PAYING THE PRICE FOR PLAYING WITH WORDS -- NFL Boss Roger Goodell. SCORING BIG POINTS UNDER PRESSURE -- FEMA Fails during Katrina. TALK ABOUT “CLUELESS” -- NOTES -- ABOUT THE AUTHOR
• Sommario/riassunto: Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan." Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?
• Titolo autorizzato: What were they thinking
• ISBN: 1-281-80166-6; 9786611801663; 0-8135-4553-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910782564303321
• Lo trovi qui: Univ. Federico II