Media economics [[electronic resource] ] : applying economics to new and traditional media / / Colin Hoskins, Stuart McFadyen, Adam Finn
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Hoskins Colin
|
| Titolo: |
Media economics [[electronic resource] ] : applying economics to new and traditional media / / Colin Hoskins, Stuart McFadyen, Adam Finn
|
| Pubblicazione: | Thousand Oaks, Calif. ; ; London, : SAGE, c2004 |
| Descrizione fisica: | 1 online resource (356 p.) : ill |
| Disciplina: | 338.4730223 |
| Soggetto topico: | Mass media - Economic aspects |
| Altri autori: |
McFadyenStuart
FinnAdam <1946->
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 331-336) and index. |
| Nota di contenuto: | Cover; Contents; 1 - Introduction and Overview; 2 - Demand and Supply; 3 - Markets; 4 - Consumer Behavior; 5 - Production and Cost; 6 - Revenue, Profit, Risk, and Managerial Decisions; 7 - Market Structure, Theory of the Firm, and Industrial Organization; 8 - Perfect Competition and Monopoly; 9 - Monopolistic Competition and Oligopoly; 10 - Pricing and Market Segmentation; 11 - Advertising; 12 - Labor Markets; 13 - Government Intervention; 14 - International Trade; References; About the Authors |
| Sommario/riassunto: | In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change. |
| Titolo autorizzato: | Media economics |
| ISBN: | 1-5063-1986-6 |
| 1-322-41568-4 | |
| 0-7619-3095-7 | |
| 1-4522-6433-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910779212503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |