The business of innovation [[electronic resource] ] : managing the corporate imagination for maximum results / / Roger Bean and Russell Radford
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| Autore: |
Bean Roger <1946->
|
| Titolo: |
The business of innovation [[electronic resource] ] : managing the corporate imagination for maximum results / / Roger Bean and Russell Radford
|
| Pubblicazione: | New York, : AMACOM, c2002 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (311 p.) |
| Disciplina: | 658.4/06 |
| Soggetto topico: | Knowledge management |
| Organizational change | |
| Intellectual capital | |
| Altri autori: |
RadfordRussell W
|
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references (p. [291]-293) and index. |
| Sommario/riassunto: | This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments. |
| Titolo autorizzato: | The business of innovation |
| ISBN: | 0-8144-1310-2 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910777071503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |