4.1 Il realismo strategico nel governo d'impresa : : Materiali per una pragmatica del valore / / Cristiano Ciappei

• Autore: Ciappei Cristiano
• Pubblicazione: [s.l.] : , : Firenze University Press, , 2006
• Descrizione fisica: 1 online resource (1 p.)
• Soggetto topico: Business & Economics / Management; Economics
• Sommario/riassunto: Like all the books in this series, this volume proposes wide-ranging reflections and cultural considerations pertinent to business management. Traditionally, realism is identified with a disenchanted approach to reality which is counterpoised to all forms of ideology or utopia. What is proposed here is a strategic realism which supports a humanist approach to enterprise, while steering clear of both cynicism and idealism. Seen from this angle, the crucial aspects of strategy are: the opportune selection of attainable advantages; interest as the spur to change; stratagem as a lever on the trend of events; the plan which traces the route of the opportunities called up, and the action that harvests the fruits.
• Titolo autorizzato: 4.1 Il realismo strategico nel governo d'impresa
• ISBN: 9788855189675; 8855189670
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Italiano
• Record Nr.: 9910765845103321
• Lo trovi qui: Univ. Federico II