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Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson



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Autore: Walters Suzanne Visualizza persona
Titolo: Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson Visualizza cluster
Pubblicazione: Chicago, Illinois : , : Neal-Schuman, , 2013
©2013
Descrizione fisica: 1 online resource (218 p.)
Disciplina: 021.7
Soggetto topico: Libraries - Marketing
Branding (Marketing)
Soggetto genere / forma: Electronic books.
Persona (resp. second.): JacksonKent <1945->
Note generali: Includes index.
Nota di contenuto: contents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index
Sommario/riassunto: Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives.
Titolo autorizzato: Breakthrough branding  Visualizza cluster
ISBN: 1-55570-867-6
1-55570-766-1
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910464174803321
Lo trovi qui: Univ. Federico II
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