Design for hackers [[electronic resource] ] : reverse-engineering beauty / / David Kadavy

• Autore: Kadavy David
• Pubblicazione: Chichester, West Sussex, UK, : John Wiley & Sons Ltd., c2011
• Edizione: 1st edition
• Descrizione fisica: 1 online resource (354 p.)
• Disciplina: 651.84028; 745.40285
• Soggetto topico: Computer graphics; Graphic arts; Graphic design (Typography); Web sites - Design
• Soggetto genere / forma: Electronic books.
• Note generali: Includes index.
• Nota di contenuto: Design for Hackers: Reverse-Engineering Beauty; About the Author; Credits; Acknowledgments; Contents; Introduction; Design as Literacy; The Hacker Attitude; The Gap in Design Knowledge; Part I: Understanding Design; Chapter 1: Why Design Matters; What Design Really Is; What Design Is Not; The Layers of Design; Conclusion; Chapter 2: The Purpose of Design; Visual Design and Its Relation to User Experience Design; Sometimes a Visual Design Is Just Good Enough; Sometimes Visual Design Is Your Advantage; Reverse-Engineering the Twitter User Experience; Knowledge Applied; Part II: Medium and Form ; Chapter 3: Medium and Form in TypographyThe Tragedy of Misuse: Why You Hate Comic Sans; The Shackles of the Typographer: The Unalterable Word; The Formation of Our Alphabet; The Birth of Our Letters; The Type That Has Lived On; Garamond Today: Why You Don't Use Garamond on the Web; Knowledge Applied; Chapter 4: Technology and Culture; How Trends Are Created; SEO Is Design; Knowledge Applied; Part III: Composition; Chapter 5: Fool's Golden Ratio: Understanding Proportions; What Is Proportion?; Proportion and Design; The Broken Promise of the Golden Ratio; Other Pleasing Proportions ; Proportions in Our WorldProportions at Work; Knowledge Applied; Chapter 6: Holding the Eye: Composition and Design Principles; Compositional Relationships; Design Principles; Why the MailChimp Logo Is Beautiful: Use of Composition and Design Principles; Knowledge Applied; Chapter 7: Enlivening Information: Establishing a Visual Hierarchy; What I Mean by "Hierarchy"; Hierarchical Factors in Isolation; Hierarchy at Work; Knowledge Applied; Part IV: Color; Chapter 8: Color Science; What Is Color?; The Tricks Your Eyes Play; How the Visual System Works; Defining Color ; Color Models and Data-Driven GraphicsThinking in Hexadecimal Color: Understanding the Colors of the Web; Color Models in Action: Why Your Business Card Doesn't (and Never Will) Match Your Website; Knowledge Applied; Chapter 9: Color Theory; Color Response throughout Human History; Color Response and Human Biology; The Power of Red: Why You Don't Stand a Chance in the "Target Challenge"; Research on Other Colors; Color and Culture; Color Schemes and the Color Wheel; Color Choices and Web Conventions; The Interaction of Colors: Why Monet Never Used Black; Color Schemes ; Creating a Mood with ColorTools for Creating Color Palettes and Schemes; Knowledge Applied; Part V: Appendixes; Appendix A: Choosing and Pairing Fonts; Classifying Typefaces; Looking At Letter Structure: The Form of the Skeleton; Pairing Fonts; All the Fonts You'll Ever Need; Appendix B: Typographic Etiquette; Distorting Type: What Not to Do; Setting Body Copy; Tending to Typographic Details; Index
• Sommario/riassunto: Discover the techniques behind beautiful design?by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work-and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on in
• Titolo autorizzato: Design for hackers
• ISBN: 1-119-99901-4; 1-283-29535-0; 9786613295354; 1-119-97006-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910457950503321
• Lo trovi qui: Univ. Federico II