Pachangas [[electronic resource] ] : borderlands music, U.S. politics, and transnational marketing / / by Margaret E. Dorsey
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| Autore: |
Dorsey Margaret E (Margaret Ellen), <1973->
|
| Titolo: |
Pachangas [[electronic resource] ] : borderlands music, U.S. politics, and transnational marketing / / by Margaret E. Dorsey
|
| Pubblicazione: | Austin, : University of Texas Press, c2006 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (248 p.) |
| Disciplina: | 324.7/8/09764 |
| Soggetto topico: | Campaign funds - Texas |
| Business and politics - Texas, South | |
| Corporate sponsorship - Texas, South | |
| Festivals - Texas, South | |
| Soggetto geografico: | Texas, South Social life and customs |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references (p. [207]-222) and index. |
| Nota di contenuto: | Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity. |
| Titolo autorizzato: | Pachangas |
| ISBN: | 0-292-79626-9 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910451680703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |