Gender and political marketing in the United States and the 2016 presidential election : an analysis of why she lost / / Minita Sanghvi
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Sanghvi Minita
|
| Titolo: |
Gender and political marketing in the United States and the 2016 presidential election : an analysis of why she lost / / Minita Sanghvi
|
| Pubblicazione: | New York, New York : , : Springer Berlin Heidelberg, , [2019] |
| �2019 | |
| Edizione: | 1st ed. 2019. |
| Descrizione fisica: | 1 online resource (xxi, 183 pages) |
| Disciplina: | 324.9730932 |
| Soggetto topico: | United States - Politics and government |
| Women - Political activity | |
| Presidents - Election - United States | |
| Women political candidates | |
| Persona (resp. second.): | SanghviMinita |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | 1. Gender in Political Marketing in United States -- 2. Issues Facing Women in Politics in United States -- 3. Gender and Intersectionality in Political Marketing -- 4. Gender in 2016 US Presidential Election -- 5. The Path Forward. |
| Sommario/riassunto: | This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media. . |
| Titolo autorizzato: | Gender and Political Marketing in the United States and the 2016 Presidential Election |
| ISBN: | 1-137-60171-X |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910338027503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Gender and Politics, . 2662-5822