Tourism Management, Marketing, and Development : Performance, Strategies, and Sustainability / / edited by Marcello M. Mariani, Dimitrios Buhalis, Wojciech Czakon, Ourania Vitouladiti

• Pubblicazione: New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2016
• Edizione: 1st ed. 2016.
• Descrizione fisica: 1 online resource (292 p.)
• Disciplina: 338.4791068
• Soggetto topico: Management; Marketing; Development economics; International economics; Economic development; Leadership; Development Economics; International Economics; Development Studies; Business Strategy/Leadership
• Persona (resp. second.): MarianiMarcello M; BuhalisDimitrios; CzakonWojciech; VitouladitiOurania
• Note generali: Includes index.
• Nota di contenuto: Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of Illustrations; Introduction; 1 The Separation of the Naïve from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions; 2 Forecasting Tourism Flows from the Russian Federation into the Mediterranean Countries; 3 Entrepreneurship and the Discovery and Exploitation of Business Opportunities: Empirical Evidence from the Malawian Tourism Sector; 4 St. Petersburg as a Tourist Destination: Searching for the Gastronomic Brand ; 5 Internal Features and Agglomeration Externalities for the Hotels' Competitiveness in Emilia-Romagna6 Tourism Destination Competitiveness and Firm Performance through a Financial Crisis: An Empirical Analysis of the Italian Hotel Industry; 7 The Role of Institutions in Interorganizational Collaboration within Tourism Regions: The Case of Poland; 8 The Role of Partnerships in Staging Tourist Experiences: Evidence from a Festival; 9 Toward a Sustainable Tourism; 10 Sustainable Tourism Development through Knowledge Transfer ; 11 Entrepreneurs' Experiences, Motivations, and Sustainability of Tourism12 The Adoption of Environmental Management Systems by Shelters; Conclusion; List of Contributors; Index
• Sommario/riassunto: Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.
• Titolo autorizzato: Tourism management marketing and development
• ISBN: 1-137-40185-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910254952703321
• Lo trovi qui: Univ. Federico II