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Australian Women in Advertising in the Twentieth Century / / by J. Dickenson



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Autore: Dickenson J Visualizza persona
Titolo: Australian Women in Advertising in the Twentieth Century / / by J. Dickenson Visualizza cluster
Pubblicazione: London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Pivot, , 2016
Edizione: 1st ed. 2016.
Descrizione fisica: 1 online resource (X, 144 p.)
Disciplina: 306.09
Soggetto topico: Civilization—History
Social history
History, Modern
Islands of the Pacific—History
Industries
Cultural History
Social History
Modern History
Australasian History
Soggetto geografico: Australia
Soggetto genere / forma: History
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Advertising : a suitable career? -- Educating shoppers in the 1920s -- Elma Kelly's empire : an Australian in Asia -- Looking out to the world -- The girls who made it -- Advertising and beyond -- Women experts and consumer culture -- Selling fashion after World War Two -- Bold invaders : the impact of the women's movement.
Sommario/riassunto: When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.
Titolo autorizzato: Australian Women in Advertising in the Twentieth Century  Visualizza cluster
ISBN: 1-137-51434-5
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910254789103321
Lo trovi qui: Univ. Federico II
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Serie: Palgrave pivot.