Media and Metamedia Management / / edited by Francisco Campos Freire, Xosé Rúas Araújo, Valentín Alejandro Martínez Fernández, Xosé López García

• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017
• Edizione: 1st ed. 2017.
• Descrizione fisica: 1 online resource (xxxv, 515 pages) ; : illustrations
• Disciplina: 070.579
• Soggetto topico: Computational intelligence; Artificial intelligence; Electrical engineering; Printing; Publishers and publishing; Computational Intelligence; Artificial Intelligence; Communications Engineering, Networks; Printing and Publishing
• Persona (resp. second.): FreireFrancisco Campos; Rúas AraújoXosé; Martínez FernándezValentín Alejandro; GarcíaXosé López
• Nota di bibliografia: Includes bibliographical references at the end of each chapters.
• Nota di contenuto: Introduction -- New Media in The Digital Era -- Journalism and Cyber journalism.-Audiovisual Sector And Media Economy -- Corporate And Institutional Communication -- Marketing Advertising And Tourism -- The Internet And Social Networks -- New Media And Metamedia -- Education Science And Cultural Identity.
• Sommario/riassunto: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
• Titolo autorizzato: Media and Metamedia Management
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910155324203321
• Lo trovi qui: Univ. Federico II
• Serie: Advances in Intelligent Systems and Computing, . 2194-5357 ; ; 503