The marketing director's role in business planning and corporate governance / / Gerald Michaluk
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| Autore: |
Michaluk Gerald
|
| Titolo: |
The marketing director's role in business planning and corporate governance / / Gerald Michaluk
|
| Pubblicazione: | West Sussex, England : , : John Wiley & Sons Ltd, , 2007 |
| ©2007 | |
| Descrizione fisica: | 1 online resource (314 p.) |
| Disciplina: | 658.4 |
| 658.401 | |
| 658.422 | |
| Soggetto topico: | Corporate governance |
| Marketing executives | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | The Marketing Director's Role in Business Planning and Corporate Governance; CONTENTS; ACKNOWLEDGEMENTS; ACRONYMS USED IN THE TEXT; CHAPTER 1: BOARD LEVEL IMPLICATIONS; CHAPTER 2: WHO DO WE SERVE AS DIRECTORS?; CHAPTER 3: THE TOOLS AND AIDS AVAILABLE TO THE MARKETING DIRECTOR; CHAPTER 4: MARKETING ADVANTAGE FROM TOP DOWN AND BOTTOM UP; CHAPTER 5: CORPORATE GOVERNANCE AND RISK ASSESSMENT; CHAPTER 6: INNOVATION AND BUSINESS PLANNING RESEARCH; CHAPTER 7: BUSINESS PLANNING PROCESS; CHAPTER 8: BENCHMARKING PERFORMANCE; CHAPTER 9: CORPORATE SYSTEMS TO AID MANAGEMENT AND CONTROL |
| CHAPTER 10: BOARDROOM POLITICS: "ONLY THE PARANOID SURVIVE"CHAPTER 11: THE STOCK MARKET; CHAPTER 12: FLOTATION AND BEYOND; CHAPTER 13: SHAREHOLDER VALUE; CHAPTER 14: COMPETENCE, INTEGRITY, HONOUR AND TRUST; APPENDIX 1: MARKETING MANAGEMENT SERVICES INTERNATIONAL LTD.; APPENDIX 2: GRANT THORNTON RESEARCH; GLOSSARY OF MARKETING TERMS; BIBLIOGRAPHY; INDEX | |
| Sommario/riassunto: | Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Michaluk outlines marketing's key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a |
| Titolo autorizzato: | The marketing director's role in business planning and corporate governance |
| ISBN: | 1-119-20599-9 |
| 1-281-84123-4 | |
| 9786611841232 | |
| 0-470-98665-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910144099403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |