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Autore: |
Jenster Per V
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Titolo: |
Market intelligence : building strategic insight / / Per V. Jenster & Klaus Solberg Silen
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Pubblicazione: | [Frederiksberg, Denmark], : Copenhagen Business School Press |
Portland, OR, : International Specialized Book Services [distributor], 2009 | |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (240 p.) |
Disciplina: | 658.4/72 |
Soggetto topico: | Marketing - Decision making |
Marketing - Management | |
Altri autori: |
SilenKlaus Solberg
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Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references. |
Nota di contenuto: | ""Market Intelligence""; ""Table of Contents""; ""Foreword""; ""Preface""; ""CHAPTER 1 Converging Foundations of Intelligence Analysis""; ""It Depends how you Look at It""; ""Focus of the Analysis""; ""Decisional “Altitude�""; ""Decisional Scope""; ""Customer/Market Scope""; ""Product and Technological Scope""; ""Network Definition""; ""Temporal Dimension""; ""Competitive Battlefield""; ""Academic Perspectives""; ""Conclusion""; ""CHAPTER 2 Strategies for a Competitive Advantage""; ""Seeking a Competitive Advantage""; ""The Organization�s Strategic Options"" |
""It is not all about Aggression""""Deterrence""; ""Attack Strategies""; ""Defensive Strategies""; ""REFERENCES""; ""CHAPTER 3 Industry Analysis: Key to Understanding the Competitive Situation""; ""The Importance of Industry Analysis""; ""The Concepts of Industry Analysis""; ""Factors which Influence the Competitive Position""; ""Competitors in the Industry""; ""Buyers (the converse of these factors apply to suppliers)""; ""Entry Barriers""; ""Exit Barriers""; ""Substitutes""; ""Influencers""; ""The Industry and the Macro or External Business Environment""; ""The Life Cycle and the Industry"" | |
""What is the “Industry�?""""Industry Analysis in Practice""; ""Making Sense of a Mass of Information""; ""The Outline Diagrams""; ""Mapping Strategic Groups""; ""Taking a Dynamic View""; ""REFERENCES""; ""CHAPTER 4 Company Analysis: Assessing Competitive Fitness""; ""Introduction""; ""The Company Analysis""; ""How to Perform a Company Analysis""; ""Why Perform the Company Analysis""; ""Preparing a Strategic Plan""; ""Review of the Strategic Situation""; ""Mergers and Acquisitions (M&As)""; ""Divestments""; ""Analysis of Synergies""; ""REFERENCES""; ""CHAPTER 5 Intelligence Analysis"" | |
""The Need for a Method""""What do we want from Competitor Analysis?""; ""Developing Competitor Profiles""; ""Marketing Diagrams""; ""Portfolio Analysis""; ""Sources of Customer Value: The Value Chain""; ""Benchmarking""; ""Competitor Newsletters""; ""Using Critical Success Factors in Planning""; ""Information Focused on Factors Influencing Strategic Success""; ""An Overview of the Design Process""; ""Designing a Strategic Information System""; ""Step 1: Structure the Design Process""; ""Step 2: Determine the Elements Influencing Success""; ""Step 3: Develop or Review the Strategic Plan"" | |
""Step 4: Identify CSFs""""Step 5: Determine who is Responsible""; ""Step 6: Select Strategic Performance Indicators""; ""Step 7: Development of Reporting Procedures""; ""Step 8: Implement System and Initiate System Use""; ""Step 9: Establish Evaluation Procedures""; ""Conclusion""; ""RERERENCES""; ""CHAPTER 6 Building an Effective Business Intelligence System: Technology and Organizational Structure""; ""Strong Growth in BI Software Market""; ""Integrated Business Intelligence Systems""; ""Real Time Business Intelligence Systems""; ""Organizational Models of Intelligence"" | |
""1. The Special Department Model of Intelligence"" | |
Titolo autorizzato: | Market intelligence ![]() |
ISBN: | 87-630-9953-5 |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910823563603321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |