Changing consumer cultures of modern Egypt : Cairo's urban reshaping / / by Mona Abaza

• Autore: Abaza Mona
• Pubblicazione: Leiden ; ; Boston, : Brill, 2006
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (329 p.)
• Disciplina: 306.30962/16
• Soggetto topico: Consumer behavior - Egypt - Cairo; Consumers - Egypt - Cairo - Attitudes; Lifestyles - Egypt - Cairo
• Soggetto geografico: Cairo (Egypt) Social conditions; Cairo (Egypt) Economic conditions
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Intro -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- Glossary -- Introduction -- Inter-Personal and Inter-Textual Negotiations -- The Organization of the Book -- Chapter One Consumer Culture in Divided Cairo -- Segregated Cities -- City-Malls -- Back to Cairo -- How to Emulate the Asian Tigers? -- Beirut -- Dubai -- The Virtual City and its Double -- Chapter Two Consumer Studies in the Middle East: The Blind Spot -- Globalization and Landscapes Compared -- The Public Sphere and Public Spaces -- The Emerging of the Public Sphere and "Spaces" -- Les Grands Magasins: Forgotten Early Egyptian Consumerism -- The Social Life of Malls -- A New Public Sphere -- Chapter Three Memories -- The Ideal and Nasr Companies -- Bauhaus -- Continuities -- Transformations/Metamorphosis in Continuity -- Household Consumption -- Shopping -- Fashion in the 1960's -- The Language of Fashion -- Readings and Private Lessons -- Birthdays -- Living in Zamalek -- The Move to Mohandessin -- Chapter Four The Sixties' Leisure Classes -- Servants -- Bitaqat al-Tamwin (Ration Cards) and the Servants -- Boasting Wealth -- Chapter Five A New Consumer Culture -- The Cappuccino Egyptianized -- Baladi Qahwas (Popular Coffee Houses) in Malls -- Resorts -- Orascom -- Eating Out (McDonald's in Cairo) -- Differing Notions of Beauty and Consumer Culture -- Fashion Today -- Affandiyas versus Galabeyyas -- Islamic and Ethnic Chic -- Shahira Mehrez's Search for Identity through the Galabeyya -- Jewellery -- Arts and Crafts -- Authenticity in Fashion and Folklorization -- The Flowering of the Art Market -- Salons and Paintings -- Chapter Six Cairo's Shopping Malls the Urban Reshaping -- New Dating Patterns -- Youth, Sexuality and New Spaces -- The Official Discourse on ʿAshwaʾiyyat (slums) -- Bulaq -- Madinat Nasr (Nasr City) -- Nasr City: The Army and Malls. ; How to Spend Time in Polluted Cairo -- Popular versus "Chic" Malls -- Economic Recession and the Future of Consumerism -- Conclusion -- Bibliography -- Index.
• Sommario/riassunto: This book consists of a collage of images that attempts to convey the transformation of consumer culture and how it is related to the urban reshaping of the city of Cairo to meet with the demands of globalisation. Analyzing the shift from socialist economy to the opening up of Egypt's economy, and how this has affected everyday life of the middle classes, the author touches on various themes such as the general changing lifestyles and conspicuous consumption, the spread of mobile phones, and coffee shops, the gated communities and secondary resorts. The "folklorisation of culture" through the flowering tourist industry, the expansion of local crafts, plastic surgery and the body as a site of consumption are all analysed. Although being influenced by the discourse of the Frankfurt school on the culture industry, this work attempts to highlight the paradoxes pertaining to the democratising effects of consumer culture without denying the growing flagrant class polarisation.
• Titolo autorizzato: Changing consumer cultures of modern Egypt
• ISBN: 1-281-40022-X; 9786611400224; 90-474-1047-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910820666003321
• Lo trovi qui: Univ. Federico II
• Serie: Social, economic, and political studies of the Middle East and Asia ; ; v. 101.