Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni

• Autore: Tonkin Sebastian
• Pubblicazione: Hoboken, N.J., : Wiley Pub., Inc., 2010
• Edizione: 1st edition
• Descrizione fisica: 1 online resource (456 p.)
• Disciplina: 006.7
• Soggetto topico: Internet searching - Statistical services; Web usage mining - Computer programs; Internet users - Statistics - Data processing
• Altri autori: WhitmoreCaleb CutroniJustin
• Note generali: Includes index.
• Nota di contenuto: pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.
• Sommario/riassunto: An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step
• Titolo autorizzato: Performance marketing with Google Analytics
• ISBN: 1-282-68876-6; 9786612688768; 0-470-76994-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910807732103321
• Lo trovi qui: Univ. Federico II