The twenty-first-century media industry : economic and managerial implications in the age of new media / / edited by John Allen Hendricks

• Pubblicazione: Lanham, Md., : Lexington Books, c2010
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (311 p.)
• Disciplina: 302.23
• Soggetto topico: Mass media - Technological innovations; Digital media - Economic aspects; Digital media - Social aspects
• Altri autori: HendricksJohn Allen
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Contents; Figures and Tables; Foreword; Acknowledgments; Part I. CHANGE: TECHNOLOGY,ECONOMIC IMPLICATIONS,AND CONSUMER BEHAVIORS; Ch01. New Media; Ch02. Media Management; Ch03. DVRs and the Empowered Audience; Ch04. The Obstinate Audience Revisited; Ch05. Going Viral; Part II. IMPLICATIONS OF NEWMEDIA TECHNOLOGIES; Ch06. The First Domino; Ch07. Changes and Challengesin the Print Industry; Ch08. Challenges and Opportunities,New Models, and the Emergenceof the Next Newsroom; Ch09. Broadcast and Cableon the Third Screen; Ch10. How to Reach the Masses; Ch11. Making Money with Mobile ; Ch12. Cinema in theAge of RWX CultureCh13. Local Market Radio; Bibliography; Index; About the Editor; About the Contributors
• Sommario/riassunto: The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
• Titolo autorizzato: The twenty-first-century media industry
• ISBN: 1-282-71312-4; 9786612713125; 0-7391-4005-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910807065303321
• Lo trovi qui: Univ. Federico II
• Serie: Studies in new media.