Multimodal metaphor and metonymy in advertising / / Paula Pérez Sobrino, Universidad Politécnica of Madrid
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| Autore: |
Pérez Sobrino Paula
|
| Titolo: |
Multimodal metaphor and metonymy in advertising / / Paula Pérez Sobrino, Universidad Politécnica of Madrid
|
| Pubblicazione: | Amsterdam, [Netherlands] ; ; Philadelphia, [Pennsylvania] : , : John Benjamins Publishing Company, , 2017 |
| ©2017 | |
| Descrizione fisica: | 1 online resource (233 pages) : illustrations |
| Disciplina: | 808.032 |
| Soggetto topico: | Metaphor |
| Metonyms | |
| Advertising - Language | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Scope of and need for this book -- Theoretical models to explore multimodal meaning -- An integrated approach to the study of multimodal metaphor and metonymy -- Facing methodological challenges -- Metonymy and metonymic complexes -- Metaphor and metaphoric complexes -- Figurative complexes in advertising: a corpus-based account -- A cross-cultural investigation into the comprehension of multimodal -- Metaphor-metonymy combinations in advertising -- Closing notes. |
| Titolo autorizzato: | Multimodal metaphor and metonymy in advertising |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910796513903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |