Vai al contenuto principale della pagina

Entrepreneurial strategic management / / Ken R. Blawatt



(Visualizza in formato marc)    (Visualizza in BIBFRAME)

Autore: Blawatt Ken R. Visualizza persona
Titolo: Entrepreneurial strategic management / / Ken R. Blawatt Visualizza cluster
Pubblicazione: New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Edizione: First edition.
Descrizione fisica: 1 online resource (260 p.)
Disciplina: 658.4012
Soggetto topico: Strategic planning
Entrepreneurship
Management
Soggetto non controllato: corporate culture
employee engagement
entrepreneurial employees
entrepreneurial management
entrepreneurial mindset
innovation
marconomics
organic organization
performance expectation
price-cost leadership
strategic management
value perception
Note generali: Part of: 2014 digital library.
Nota di bibliografia: Includes bibliographical references (pages 229-238) and index.
Nota di contenuto: Part 1. Where are you now? -- 1. Introduction to entrepreneurial strategic management -- 2. Foundation for the entrepreneurial model -- Part 2. Where do you want to go? -- 3. Business conditions: the way ahead -- 4. The ever changing customer and strategic planning -- 5. Creating strategies in the innovation quad -- 6. Product line strategies -- 7. Brand strategies -- 8. Cost-price leadership quad -- Part 3. How will you get there? -- 9. Strategic management in four quads and resources -- 10. Putting the entrepreneur into the strategy: the people in your organization -- Notes -- References -- Index.
Sommario/riassunto: A managerial book that goes beyond the verge of traditional texts on the subject. It brings to management a challenging dimension: Create an entrepreneurial organization and you will exceed in the realization of your goals and objectives. The entrepreneurial organization thrives on developing innovation, customer retention, productivity, and growth. The role of management has changed dramatically in the last decade with the joining of powerful new forces in the environment. A new social awareness and demographic shift in the workforce coupled with a shrinking of markets in a technological and global landscape demands new ways of planning, organizing, and directing organizations. ESM argues the need for implementation as the force majeure in fulfilling strategic plans and the engagement of the whole organization in strategic management to achieve organizational goals.
Titolo autorizzato: Entrepreneurial strategic management  Visualizza cluster
ISBN: 1-78684-358-7
1-60649-867-3
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910786412503321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: 2014 digital library. Strategic management collection. . 2150-9646