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Titolo: | Frontrunners or copycats? [[electronic resource] /] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors) |
Pubblicazione: | Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, 2005 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (172 p.) |
Soggetto topico: | Child consumers |
Young consumers | |
Children - Economic conditions | |
Teenagers - Economic conditions | |
Advertising and children | |
Advertising and youth | |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references. |
Nota di contenuto: | ""Frontrunners or Copycats?""; ""Table of contents""; ""Preface""; ""Introduction Frontrunners or Copycats?""; ""1 Understanding and Theorizing Modern Childhood in Denmark: Tendencies and Challenges ""; ""Children and the welfare state: From private to shared responsibility""; ""Children as political subjects""; ""The �schoolification� of children""; ""Institutionalized individualization and individualized institutionalization""; ""New �ideals of normality�""; ""The competent child as compulsive idea""; ""Persisting ambiguities in modern childhood""; ""References"" |
""2 Children as Innovators and Opinion Leaders""""Background""; ""The Theory of Diffusion of Innovations""; ""Social influence""; ""Innovators and opinion leaders""; ""Opinion leadership and innovators among children""; ""Overlap among innovators""; ""Overlap among opinion leadership""; ""From where do children get information about new products?""; ""Conclusion and further research questions""; ""References""; ""3 Children, TV Advertising and the Law � Internal and External Perspectives""; ""The problem""; ""The internal and external perspective of the law"" | |
""The applicable Swedish law concerning children and TV advertising""""An external view of the relevant legislation � the power of children to act""; ""Conclusions""; ""References""; ""4 Young People and Consumption: Commonalities and Differences in the Construction of Identities""; ""Consumption and young people�s identities""; ""Reasons for buying particular things""; ""Consumption and transactions between children and parents""; ""Conclusion""; ""References""; ""5 Children and Promotion: The Role of Advertising and Marketing in Innovation""; ""Advertising to children and innovation"" | |
""Changing media""""In summary�""; ""Advertising in schools""; ""Dental health/diet/obesity""; ""What�s on?""; ""Understanding intent""; ""Effects and influence""; ""Types of advertising""; ""Junk food!""; ""Celebrity endorsement""; ""Approaching the subject""; ""References""; ""6 Children�s and Adolescents� Use of the Internet � with Focus on Tweens""; ""What is the Internet?""; ""International research""; ""Tweens""; ""What is the definition of �tweens�?""; ""Tweens� use of the Internet""; ""Concerns about the Internet""; ""Tweens � between media and consumption"" | |
""References""""7 The Invention of the Child Consumer: What is at Stake for Marketing Practice and Research?""; ""Introduction: The child as a target for marketing management""; ""Part I - The progressive connection of children with consumption""; ""Part II - Children�s consumerism: The new frontier of managerial practice?""; ""Conclusion: Towards a transformational agenda for marketing management and research""; ""References""; ""8 Children as Change Agents in the Pursuit of the Competencies of theFuture""; ""Prelude""; ""Background and purpose""; ""Why this interest from a toy company?"" | |
""Results from LEGO Research among children"" | |
Titolo autorizzato: | Frontrunners or copycats |
ISBN: | 87-630-9963-2 |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910785698903321 |
Lo trovi qui: | Univ. Federico II |
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