Playing to the World's Biggest Audience : The Globalization of Chinese Film and TV / / Michael Curtin

• Autore: Curtin Michael
• Pubblicazione: Berkeley, CA : , : University of California Press, , [2007]; ©2007
• Descrizione fisica: 1 online resource (355 p.)
• Disciplina: 791.430951
• Soggetto topico: Motion pictures - China; Motion picture industry - China; Motion pictures - Taiwan; Motion picture industry - Taiwan; Television broadcasting - China; Television broadcasting - Taiwan
• Soggetto non controllato: business and industry; capitalism; capitalist paternalism; china; chinese commercial studios; chinese film; chinese media; chinese television; cold war; cultural globalization; cultural studies; east asian youth culture; economics; global china market; global chinese audience; globalization; history; hong kong cinema; hong kong; independent studios; infrastructure; media capital; media studies; multimedia; pan chinese studio system; screen industry; singapore; taiwan; world trade organization
• Note generali: Description based upon print version of record.
• Nota di contenuto: Front matter -- Contents -- Acknowledgments -- Introduction: Media Capital in Chinese Film and Television -- 1. The Pan-Chinese Studio System and Capitalist Paternalism -- 2. Independent Studios and the Golden Age of Hong Kong Cinema -- 3. Hyperproduction Erodes Overseas Circulation -- 4. Hollywood Takes Charge in Taiwan -- 5. The Globalization of Hong Kong Television -- 6. Strange Bedfellows in Cross-Strait Drama Production -- 7. Market Niches and Expanding Aspirations in Taiwan -- 8. Singapore: From State Paternalism to Regional Media Hub -- 9. Reterritorializing Star TV in the PRC -- 10. Global Satellites Pursuing Local Audiences and Panregional Efficiencies -- 11. The Promise of Broadband and the Problem of Content -- 12. From Movies to Multimedia: Connecting Infrastructure and Content -- Conclusion: Structural Adjustment and the Future of Chinese Media -- Industry Interviews -- Notes -- Bibliography -- Index
• Sommario/riassunto: In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980's have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood's century-long hegemony. Playing to the World's Biggest Audience profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.
• Titolo autorizzato: Playing to the World's Biggest Audience
• ISBN: 1-282-44576-6; 1-4294-9458-1; 9786612445767; 0-520-94073-3; 1-4337-0877-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910784420803321
• Lo trovi qui: Univ. Federico II