Surviving transformation : lessons from GM's surprising turnaround / / Vincent P. Barabba
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| Autore: |
Barabba Vincent P. <1934->
|
| Titolo: |
Surviving transformation : lessons from GM's surprising turnaround / / Vincent P. Barabba
|
| Pubblicazione: | Oxford, [England] ; ; New York : , : Oxford University Press, , 2004 |
| ©2004 | |
| Descrizione fisica: | 1 online resource (281 p.) |
| Disciplina: | 658.4/06 |
| Soggetto topico: | Automobile industry and trade - United States - Management |
| Organizational change - United States | |
| Note generali: | Includes index. |
| Nota di bibliografia: | Includes bibliographical references (p. [237]-244) and index. |
| Nota di contenuto: | Foreword; Contents; 1 Setting the Scene; 2 Creating an Extended Customer Relationship Business; 3 Creating the Business You Want; 4 Transparency and a Dialogue with the Customer; 5 Finding the Right Mix of Business Designs; 6 Solving the Right Problem the Right Way; 7 Solving a Messy Problem: Changing the Way a Product Portfolio Is Developed; 8 Solving a Divergent-Views Problem: Developing the Right Pickup Truck Portfolio and Getting the Right Engine in the Camaro and Firebird; 9 Solving a Complex Problem: Averting Unintended Consequences |
| 10 Applying What You Have Learned: Restoring an Existing Brand and Establishing a New One11 Understanding the System in Which the Enterprise System Operates; 12 Challenging Our Critical Assumptions; 13 Leveraging Knowledge Across the Enterprise; 14 Combining Imagination and Market Knowledge; 15 Creating the Right Business Design in the Face of Uncertainty; 16 Starting with Your Destination; Notes; Index | |
| Sommario/riassunto: | Describes the strategic turnaround at General Motors beginning in the early 1990's that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience. |
| Titolo autorizzato: | Surviving transformation |
| ISBN: | 0-19-770372-0 |
| 1-280-42787-6 | |
| 1-4237-2069-5 | |
| 0-19-534681-5 | |
| 1-60256-484-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910783687303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |