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Innovation and strategy of online games [[electronic resource] /] / Jong H. Wi



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Autore: Jong H. Wi Visualizza persona
Titolo: Innovation and strategy of online games [[electronic resource] /] / Jong H. Wi Visualizza cluster
Pubblicazione: London, : Imperial College Press
Singapore ; ; Hackensack, NJ, : Distributed by World Scientific, c2009
Edizione: 1st ed.
Descrizione fisica: 1 online resource (241 p.)
Disciplina: 338.4/77948
Soggetto topico: Video games industry
Technological innovations
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references (p. 211-214) and index.
Nota di contenuto: Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
Sommario/riassunto: This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming
Titolo autorizzato: Innovation and strategy of online games  Visualizza cluster
ISBN: 1-282-44133-7
9786612441332
1-84816-357-6
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910781098503321
Lo trovi qui: Univ. Federico II
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Serie: Series on technology management ; ; v. 14.