Appreneur : secrets to success in the App Store / / Taylor Pierce

• Autore: Pierce Taylor
• Pubblicazione: New York : , : Apress, , 2013
• Edizione: 1st ed. 2013.
• Descrizione fisica: 1 online resource (xiii, 73 pages) : illustrations (chiefly color)
• Disciplina: 004; 005.447
• Soggetto topico: Entrepreneurship; Success in business; Application software - Marketing; Application software - Development; Mobile computing
• Note generali: Includes index.
• Nota di contenuto: ""Appreneur""; ""Contents at a Glance ""; ""Contents""; ""About the Author""; ""Introduction""; ""Chapter 1: Staring at the Bottom and Rising to the Top""; ""Chapter 2: Choosing the Right Development Option""; ""Developing Quality Apps""; ""Picking the Right Title""; ""Choosing Quality Keywords""; ""Designing a Quality App Icon""; ""Writing an Engaging App Description""; ""Creating Enticing Screenshots""; ""Chapter 3: Donâ€?t Compete in a Market, Create It""; ""Picking the Right App to Develop""; ""The Power of Niche and Specialty Apps"" ; ""Chapter 4: Generating Revenue from Various Business Models""""Making Money from Free Apps""; ""Choosing the Right Business Model""; ""Chapter 5: Managing Users Today for Success Tomorrow""; ""Capturing the Right Data for the Right Results""; ""Social Network Dos and Donâ€?ts""; ""Chapter 6: Whatâ€?s Hot and Whatâ€?s Not""; ""Using the App Store to Make Apps""; ""â€?Tis the Season to Make Apps""; ""A New Idea for a New Market""; ""Chapter 7: Making the Most of Your Advertising Money""; ""Advertising Methods That Work""; ""The Power of YouTube""; ""App-to-App Advertising"" ; ""Advertising Your App in Other Apps""""Cross Promoting User Bases""; ""Chapter 8: Plan to Scale, or Your App Will Fail""; ""Tracking Trends and Producing Results""; ""Tools for Tracking Downloads""; ""AppViz ( www.ideaswarm.com/AppViz2.html)""; ""Distimo ( www.distimo.com)""; ""AppSales Mobile ( github.com/omz/AppSales-Mobile)""; ""Tools for Tracking App Store Ranking""; ""App Annie ( www.appannie.com)""; ""MajicRank ( majicjungle.com/majicrank.html)""; ""Tools for Tracking Keyword Rankings""; ""AppCodes ( http://www.appcod.es)""; ""Search Man SEO ( www.searchman.com)""; ""Parting Thoughts"" ; ""Chapter 9: The Life Cycles of Apps""""Tracking the Right Data""; ""App Launch Life Cycle""; ""Postlaunch Life Cycle""; ""Updating Apps to Keep Users Engaged""; ""Generating New Sales""; ""Chapter 10: Selling the Rights and Cashing Out""; ""Selling the Rights at the Right Time""; ""Buying Preestablished Apps""; ""Selling Apps That Have Never Been Listed in the App Store""; ""Chapter 11: Keeping Piracy to a Minimum""; ""Chapter 12: Evolving with the App Store""; ""Index""
• Sommario/riassunto: You are interested in making an app. You have read all of the stories of successful developers and appreneurs. You are determined to get a piece of the pie. The world of apps is the fastest growing market in the world today, and it is here to stay. The best part is you can get in on it! Now what if I told you that without the knowledge contained in this book the odds of you making a profit are slim to none? What if I also told you that you probably wouldn’t break even? There is more to apps than most people think. The average person assumes that if they make an app, they will instantly become a millionaire. The truth is without the knowledge from years of successes and failures, you just won’t know where to begin. Appreneur book contains tips, tricks, secrets, and stories from the top developers, appreneurs, and companies from around the globe. After reading this book, you will have the knowledge to bring your idea to life, market it, promote it, and sell it in a way that would have otherwise been impossible.
• Titolo autorizzato: Appreneur
• ISBN: 1-4302-6476-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910735400603321
• Lo trovi qui: Univ. Federico II