Marketing communications and brand development in emerging economies . Volume I : contemporary and future perspectives / / Ogechi Adeola, Robert E. Hinson and A M Sakkthivel, editors
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| Titolo: |
Marketing communications and brand development in emerging economies . Volume I : contemporary and future perspectives / / Ogechi Adeola, Robert E. Hinson and A M Sakkthivel, editors
|
| Pubblicazione: | Cham, Switzerland : , : Palgrave Macmillan, , [2022] |
| ©2022 | |
| Descrizione fisica: | 1 online resource (322 pages) |
| Disciplina: | 658.827 |
| Soggetto topico: | Branding (Marketing) |
| Communication in marketing | |
| Branding (Marketing) - Developing countries | |
| Persona (resp. second.): | AdeolaOgechi |
| HinsonRobert | |
| SakkthivelA M | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Titolo autorizzato: | Marketing communications and brand development in emerging economies |
| ISBN: | 3-030-88678-6 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910568301103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Palgrave studies of marketing in emerging economies.