Gaining momentum [[electronic resource] ] : managing the diffusion of innovations / / editors, Joe Tidd
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| Titolo: |
Gaining momentum [[electronic resource] ] : managing the diffusion of innovations / / editors, Joe Tidd
|
| Pubblicazione: | London, : Imperial College Press |
| Singapore ; ; Hackensack, N.J., : Distributed by World Scientific Pub., c2010 | |
| Descrizione fisica: | 1 online resource (448 p.) |
| Disciplina: | 338.064 |
| Soggetto topico: | Diffusion of innovations |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
TiddJoseph <1960->
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | pt. 1. Generic factors influencing the diffusion of innovations -- pt. 2. Sector-specific dynamics of diffusion -- pt. 3. Prediction of future patterns of diffusion. |
| Sommario/riassunto: | Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of inte |
| Titolo autorizzato: | Gaining momentum |
| ISBN: | 1-283-14331-3 |
| 9786613143310 | |
| 1-84816-355-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910461627903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Series on technology management ; ; v. 15.