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Social content marketing for entrepreneurs / / Jim Barry



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Autore: Barry Jim. Visualizza persona
Titolo: Social content marketing for entrepreneurs / / Jim Barry Visualizza cluster
Pubblicazione: New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Edizione: First edition.
Descrizione fisica: 1 online resource (322 p.)
Disciplina: 659.144
Soggetto topico: Internet advertising
Online social networks
Soggetto genere / forma: Electronic books.
Soggetto non controllato: Inbound marketing
content marketing
social media marketing
blogging
online marketing
social networking
thought leadership
search engine marketing
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index.
Sommario/riassunto: This book will provide a practical overview of how digital content, social media and search engine optimization work together in driving website traffic and sales leads. The goal of the book is to educate readers on the new mindset and social technologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns and mobile marketing techniques are transforming companies that embrace inbound marketing. Targeted for business professionals and students that are saturated with social technology updates, the book offers a more strategic orientation to these subjects as they relate to sales nurturing and thought leadership. And unlike books that cover social media one platform or technology at a time, this book is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.
Titolo autorizzato: Social content marketing for entrepreneurs  Visualizza cluster
ISBN: 1-63157-213-X
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910459808603321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: Digital and social media marketing and advertising collection. . 2333-8830