UX research : practical techniques for designing better products / / Brad Nunnally and David Farkas
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| Autore: |
Nunnally Brad
|
| Titolo: |
UX research : practical techniques for designing better products / / Brad Nunnally and David Farkas
|
| Pubblicazione: | Beijing : , : O'Reilly, , 2016 |
| Edizione: | First edition. |
| Descrizione fisica: | 1 online resource (255 pages) : color illustrations |
| Disciplina: | 658.575 |
| Soggetto topico: | Technology - Research |
| Industrial design | |
| New products | |
| Design | |
| Engineering - Research | |
| Persona (resp. second.): | FarkasDavid |
| Note generali: | Includes index. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Pt. I. Introduction. The history of research -- Pt. II. Planning and preparation. Good research starts with good questions -- Quantitative research methods -- Qualitative research methods -- Choosing your methods -- Logistics -- Recruiting -- Pt. III. Facilitating research. Making research happen -- Managing people during research -- Improv in research -- Facilitating research -- Debrief sessions -- Pt. IV. Analysis and reporting. Making sense of the mess -- Communicating insights -- Getting the most out of research. |
| Sommario/riassunto: | One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure |
| Altri titoli varianti: | User experience research |
| Titolo autorizzato: | UX research |
| ISBN: | 1-4919-5124-9 |
| 1-4919-5128-1 | |
| 1-4919-5126-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910154879603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |