International business / / Stuart Wall, Sonal Minocha, Bronwen Rees

• Autore: Wall Stuart <1946->
• Pubblicazione: Harlow, England : , : Pearson Education, , [2015]; ©2015
• Edizione: Fourth edition.
• Descrizione fisica: 1 online resource (416 pages) : illustrations
• Disciplina: 658.049
• Soggetto topico: Globalization; International business enterprises; International economic relations
• Persona (resp. second.): ReesBronwen; MinochaSonal
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references (pages [370]-374) and index.
• Nota di contenuto: Cover -- Title Page -- Copyright -- Brief contents -- Contents -- List of figures -- Preface: using this book -- Acknowledgements -- Abbreviations -- Chapter 1 Introduction to international business -- Introduction -- Patterns and trends in international business -- Globalisation -- The multinational enterprise (MNE) -- How important are the multinationals? -- Boxes -- 1.1 Relative unit labour costs (RULC) -- 1.2 Definitions of globalisation -- Case studies -- 1.1 Dyson revisits its international location -- 1.2 A local hero's fight for American jobs -- 1.3 Manufacturing futures and markets -- 1.4 JCB adapts to the Indian market -- 1.5 Outsourcing in Action: China outsources clothes -- 1.6 Reshoring creates new jobs -- 1.7 Competing in a globalised economy -- Chapter 2 Internationalisation process -- Introduction -- Export-based methods for internationalisation -- Non-equity-based methods for internationalisation -- Equity-based methods for internationalisation -- Why invest abroad? -- Theoretical explanations -- Case studies -- 2.1 Producers pin hope on Agoa Trade Pact to drive exports -- 2.2 Patents and the EU pharmaceuticals market -- 2.3 Asda sees gap in Malta market for George shop -- 2.4 Legal process outsourcing in India -- 2.5 Market entry into China -- 2.6 Renault and Nissan seek €4.3bn in synergies -- 2.7 The Japanese keiretsu -- 2.8 High energy costs drive EU industry abroad -- 2.9 China's thirst for dairy -- 2.10 Toyota wins support for its US operations -- 2.11 Nokia offers a taxing tale -- 2.12 Internationalisation may not always deliver! -- Chapter 3 International business: theory and practice -- Introduction -- Gains from trade -- Sources of comparative and competitive advantage -- Trade and the world economy -- Barriers to trade -- Protectionist policies -- Regional trading arrangements. ; Government policies and international business -- International institutions and world trade -- The International Monetary Fund (IMF) -- World Bank -- Boxes -- 3.1 Comparative advantage and opportunity cost -- 3.2 Gains from trade -- 3.3 Impacts of a tariff -- 3.4 Impacts of a subsidy -- 3.5 Customs Union: trade creation and trade diversion -- 3.6 Impacts of EU policies on farms and agri-businesses -- 3.7 IMF stabilisation programmes -- 3.8 World Bank structural adjustment and stabilisation -- Case studies -- 3.1 Free trade and its impacts: NAFTA -- 3.2 Intra-industry trade: Honda -- 3.3 Indian subsidies to cereal farmers -- 3.4 Luxembourg tax regime: Under siege -- 3.5 WTO doubts grow over global role -- Chapter 4 The political, legal, economic and technological environment -- Introduction -- Political environment -- Political risk -- The international legal and regulatory environment -- Intellectual property rights -- Economic systems -- Economic variables and the business environment -- Technological environment -- Technology transfer -- Boxes -- 4.1 EU directives and state aid -- 4.2 Strategic patenting -- 4.3 Elasticity of demand -- 4.4 Creating or destroying jobs -- Case studies -- 4.1 Chinese government and EU milk products -- 4.2 Sugar and onions in India -- 4.3 BMW after Rover -- 4.4 Stricter US roles drive fuel efficiency -- 4.5 Light bulbs reduce energy costs -- 4.6 Engineering the future - Smartphone patents -- 4.7 Redskins lose trademark protection -- 4.8 Market influences on Wellcome share price -- 4.9 Transport and elasticities of demand -- 4.10 Eyeball scans are a fresh weapon against fraud -- Chapter 5 International sociocultural environment -- Introduction -- National cultural characteristics -- Cultural impacts on international business -- National, organisational and occupational cultures. ; Strategies for developing intercultural competence -- Boxes -- 5.1 A clash of cultures -- 5.2 National and organisational cultural dimensions -- Case studies -- 5.1 Brazilian, Russian, Indian and Chinese cultural characteristics -- 5.2 National culture and Japanese competitiveness -- 5.4 Apple -- 5.5 Corporate culture and Japanese competitiveness -- 5.6 Challenges to cross-cultural team management -- Chapter 6 International ethical and ecological environment -- Introduction -- Business ethics -- Ethics and the corporate culture -- Ethical responsibilities and codes of conduct -- Ethics and profits -- International business ethics -- Ecological/environmental issues -- Global warming, 'carbon footprint' and tradable permits -- Boxes -- 6.1 An ethical dilemma -- 6.2 TI Corruption Perception Index -- 6.3 Bribery and corruption -- 6.4 Environmental impacts, taxes and regulations -- 6.5 Stern Report and global warming -- 6.6 The EU Emissions Trading Scheme -- Case studies -- 6.1 The Body Shop -- 6.2 Apple in supply-chain purge at Africa mines -- 6.3 Forestry and corporate responsibility -- 6.4 Organic farming -- 6.5 Emissions trading: The case of cement -- Chapter 7 International strategic issues -- Introduction -- Business strategy - ideas and concepts -- Choice of strategy -- Corporate strategy in a global economy -- International business and the value chain -- International business strategies -- Institutional strategies and international business -- Techniques for strategic analysis -- International operations management and logistical strategies -- Boxes -- 7.1 Mergers and acquisitions incentives -- 7.2 Two-firm zero-sum game -- 7.3 Lean production -- 7.4 Inventory (stock) costs and control -- 7.5 Economies of scope and the transport sector -- Case studies -- 7.1 Strategies for MNEs in emerging markets. ; 7.2 Flipkart formulation: strategy for an Indian start-up -- 7.3 Publishers take on Amazon -- 7.4 Apple hopes to open door to 'smarter' homes -- 7.5 Daimler-Benz AG and Chrysler -- 7.6 Retail banks go digital -- 7.7 E-tailers in India prepare for showdown -- 7.8 Operations management system: Khan Handicrafts -- 7.9 Surgeons adopt assembly-line ideas -- 7.10 Walmart's English experiment -- Chapter 8 International human resource management -- Introduction -- Human resource management function -- International human resource management (IHRM) -- International HRM approaches -- IHRM policies and practices -- Boxes -- 8.1 Motivation theory and HRM -- 8.2 Greek national culture and decentralisation of the IHRM function -- Case studies -- 8.1 Hire the young and old McDonald's -- 8.2 Uncertainty avoidance and IHRM policies -- 8.3 China factory chiefs struggle to maintain worker loyalty -- 8.4 Islamic culture and IHRM -- 8.5 Skills training urged for low paid -- 8.6 Mindset of a Toyota manager revealed -- 8.7 Reward mechanisms in cross-cultural contexts -- Chapter 9 International marketing -- Introduction -- The principal activities of marketing -- International marketing -- Reasons for international marketing -- Decision making and international marketing -- Market selection -- Market-entry strategies -- International marketing mix -- International marketing planning -- Boxes -- 9.1 Baseball thrives on desk research -- 9.2 Market segmentation -- 9.3 Variations in the international marketing mix -- 9.4 Strategic pricing initiatives -- 9.5 Price elasticity of demand (PED) and revenue -- 9.6 Price discrimination -- 9.7 Promotion/advertising and demand -- Case studies -- 9.1 How Lego and others turned to anthropology -- 9.2 Britons use smart devices for longer than they sleep -- 9.3 Moving ADS -- 9.4 Flipkart aims to make shoe fit. ; 9.5 Tesco steps up battle against pound shops -- 9.6 Royal Mail, pricing and letters -- 9.7 Indian stores in search of drama -- Chapter 10 International finance: theory and practice -- Introduction -- Accounting, financial information and decision making -- Risk assessment and the credit rating agencies -- International financial markets -- The exchange rate -- International debt financing -- Other international financial markets -- International equity markets -- International financial risk management -- Boxes -- 10.1 Types of exchange rate -- 10.2 The Structured Investment Vehicle (SIV) -- 10.3 Financial instruments and international trade -- Case studies -- 10.1 Accounts shake-up -- 10.2 New accounting rule a boost for investors -- 10.3 Moody's cuts Puerto Rico deeper into junk -- 10.4 Moody's faces new conflict of interest claim -- 10.5 IMF says 'overvalued' pound preventing rebalancing -- 10.6 Sliced and diced debt deals returns -- 10.7 Tunisia and Pakistan join rush for Sharia bonds -- 10.8 Risk needs a human touch -- References -- Index.
• Sommario/riassunto: We live in a global economy in which over one quarter of the world's recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi. This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.
• Titolo autorizzato: International business
• ISBN: 1-292-01668-X; 1-292-01671-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910153252903321
• Lo trovi qui: Univ. Federico II