An Instructor's Manual to H2H Marketing Case Studies : Teach Human-To-Human Marketing Effectively

• Autore: Kotler Philip
• Pubblicazione: Cham : , : Springer International Publishing AG, , 2024; ©2024
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (197 pages)
• Altri autori: PfoertschWaldemar SponholzUwe SulajKejsi
• Nota di contenuto: Intro -- Foreword -- Preface -- Primary Reading -- Further Reading -- Contents -- About the Authors -- List of Abbreviations -- List of Figures -- 1: The New Paradigm: H2H Marketing -- 1.1 Teaching Note Case Study: Whole Foods Market-Combining Multiple Elements of H2H Marketing -- 1.2 Teaching Note Case Study: Design Thinking at the Good Kitchen -- References -- Further Reading -- 2: H2H Mindset: The Basis -- 2.1 Teaching Note Case Study: H2H Mindset at Elobau -- References -- Further Reading -- 3: H2H Management: Putting Trust and Brand in Focus -- 3.1 Teaching Note Case Study: The Liva Brand Success Story -- References -- Further Reading -- 4: Rethinking Operative Marketing: The H2H Process -- 4.1 Teaching Note Case Study: The Operative Marketing Process at Siemens -- 4.2 Teaching Note Case Study: Medtronic and the Transformation of the Customer Experience -- References -- Further Reading -- 5: Finding Meaning in a Troubled World -- 5.1 Teaching Note Case Study: Patagonia: A Human-Centered Approach to Marketing -- Image Links -- References -- Further Reading -- Index.
• ISBN: 3-031-49005-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910835062703321
• Lo trovi qui: Univ. Federico II
• Serie: Springer Business Cases Series