Vai al contenuto principale della pagina

Challenges for the trade in central and southeast Europe / / edited by Sanda Renko, Blazenka Knezevic



(Visualizza in formato marc)    (Visualizza in BIBFRAME)

Titolo: Challenges for the trade in central and southeast Europe / / edited by Sanda Renko, Blazenka Knezevic Visualizza cluster
Pubblicazione: Bingley, United Kingdom : , : Emerald, , 2013
Edizione: First edition.
Descrizione fisica: 1 online resource (186 p.)
Disciplina: 382.09
382.094
Soggetto topico: Business & Economics - International - General
Social Science - Developing Countries
International business
Business & management
Soggetto geografico: Europe, Eastern Commerce
Altri autori: RenkoSanda  
KnezevicBlazenka  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references.
Nota di contenuto: ch. 1. Internationalization of retail in Poland and Croatia / Blazenka Knezevic, Marek Szarucki -- ch. 2 Interaction of trade activities between selected southeast European countries / Sanda Renko -- ch. 3. Trade in terms of ecological economics / Sreten Cuzovic, Svetlana Sokolov Mladenovic -- ch. 4. The role of retailers in developing a healthy lifestyle in Poland / Grazyna Smigielska -- ch. 5. Socially responsible marketing in creating value for customers in the Polish market / Edyta Rudawska -- ch. 6. Control of mergers in grocery retail market in Croatia / Jasminka Pecotic Kaufman -- ch. 7. Shoppers perceptions of retail agglomeration characteristics in Zagreb region / Ivan-Damir Anic, Milivoj Markovic, Nikola Knego -- ch. 8. Effects of risk-related purchasing factors on private label quality perceptions in Bosnia and Herzegovina / Adi Alic, Emir Agic, Almir Pestek -- ch. 9. Challenges of e-retailing : impulsive buying behaviour / Katija Vojvodic, Matea Matic.
Sommario/riassunto: This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as well as exploring macro topics that consider the effects of trade on the economy as a whole. There is much of value for a broad international readership, including academics, practitioners and policy-makers.
Titolo autorizzato: Challenges for the trade in central and southeast Europe  Visualizza cluster
ISBN: 1-78190-833-8
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910828148503321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: International business and management series ; ; v. 29.