Marketing information : a strategic guide for business and finance libraries / / Wendy Diamond, Michael R. Oppenheim

• Autore: Diamond Wendy <1953-, >
• Pubblicazione: New York : , : Routledge, , 2004
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (367 p.)
• Disciplina: 658.8/3
• Soggetto topico: Marketing research; Strategic planning
• Altri autori: OppenheimMichael R
• Note generali: Co-published simultaneously as Journal of business & finance librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
• Sommario/riassunto: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information?highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Mar
• Titolo autorizzato: Marketing information
• ISBN: 1-135-18558-1; 0-7890-6006-X; 1-135-18559-X; 0-203-86246-5; 0-7890-3320-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910826672303321
• Lo trovi qui: Univ. Federico II